Many college entrance exams in the early s were specific to each school and required candidates to travel to the school to take the tests. The College Boarda consortium of colleges in the northeastern United States, was formed in to establish a nationally administered, uniform set of essay tests based on the curricula of the boarding schools that typically provided graduates to the colleges of the Ivy League and Seven Sistersamong others. Terman in particular thought that such tests could identify an innate " intelligence quotient " IQ in a person.
Assigned Staff Position Description: The Director, Marketing and Communications is responsible for stewarding the institutional branding and communications to achieve mission clarity with our students and prospective students and our donor and church community.
This stewardship includes partnering with operational areas in the creation and production of marketing and communication materials to achieve one voice for the college, including the College website. Monitor operational activities to meet goals, ethics and guidelines, and to ensure compliance with state and federal regulations, and accreditation standards.
Assumes leadership in the development, implementation of plans, goals and objectives to facilitate the changes in policies, procedures and processes for continual quality improvement.
Provides leadership in developing and coordinating the public relations, public information and marketing efforts to enhance the image and community awareness and support of the College.
Develops brand and standards metrics to assess results of strategies, penetration, capture and success rates. Ensures that the CBS distinctives are consistent in all publications and online communications.
Managers the College website and works with content contributors to effectively present the CBS brand and to accomplish the implementation of innovative online marketing concepts. Manages the CBS Media. Manages the writing, editing and distribution of news releases and public service announcements.
Manages the design and composing of brochures, press kits and other promotional materials at both the College level as well as for specific student and donor campaigns.
Assists faculty and staff with marketing of special events. Provides technical expertise in Marketing Communications including developing and implementing prospect inquiry lead tracking systems.
Prepares reports on the successes and failures of individual campaigns upon completion of each undertaking.
Performs related duties as required. A demonstrated history of managing personnel and to working independently as well as within collaborative environments.
Experience with web development, publications, e-communications, branding and marketing research and outcomes techniques and practices. Be a committed Christian and in good standing with a local church.
Be in complete agreement with the doctrinal position of the college and able to sign its doctrinal statement without reservation. Ability to collect, analyze and effectively use qualitative and quantitative marketing data. Ability to provide information in a variety of formats and media to promote the College to various individuals and entities from diverse backgrounds.
Ability to lead, manage and work alongside staff and volunteers from diverse backgrounds in a team oriented environment. Excellent oral and written communication skills, including an ability to develop and make presentations to potential donors.
Ability to work with and influence others to achieve operational requirements. Ability to work cooperatively as a member of a team.
Ability to manage information system solutions and expansions to support the delivery of high quality and cost efficient services and communications. Ability to manage multiple projects simultaneously while achieving goals and objectives. Ability to work effectively under pressure and meet deadlines.
Ability to assess problems, identify appropriate actions and communicate solutions to management, staff and student customers. Ability to present information in individual, group and public settings. Excellent writing, speaking and interpersonal skills. Proficiency using Microsoft Word, Excel and Outlook.
Positive attitude and cooperative spirit. Diplomacy, poise, discretion and strong leadership and interpersonal skills.
Develop annual and long-range Communications, Marketing and Public Relations written plans.
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Develop and manage operation fiscal budgets within approved parameters. Develop measurable outcomes and produce associated results. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employee must sit, stand and walk.
Employee must talk and listen via face-to-face contact and telephone. Flexible work hours are required.
Statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.
Furthermore, this job description does not establish a contract for employment and is subject to change at the discretion of CBS.The college application essay is your chance to show schools who you are. Learn how to write a college essay that sets you apart. Learn how to write a college essay that will set you apart.
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