Marketing communication theory and practice assessment

Course in Depth What will I study? This programme provides a high quality education for paramedic students and integrates theory and practice. Practice placements take place throughout the year and practice experiences are analysed and reflected upon within the theoretical modules of study.

Marketing communication theory and practice assessment

You will investigate communication and advertising theories, explore the processes involved in creating and evaluating advertising campaigns, and examine industry best practices globally. A focus of the course will also be exploration of various aspects of advertising industry practices such as the role of research, segmenting and targeting consumer audiences, and the creative process.

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Acquire and apply knowledge of local and international perspectives and issues about contemporary advertising. Undertake research into contemporary media and communication theory and practice to explore possible industry and career directions.

Upon successful completion of this course, you will be able to: Examine and discuss advertising as a marketing communication method. Compare alternative advertising theories in relation to global industry practice.

Interpret and apply advertising theory to the development of advertising messages.

Marketing communication theory and practice assessment

Critically analyse the role of consumer behaviour in the development of advertising strategies. Explain and apply the framework and techniques for evaluating advertising effectiveness for diverse audiences. Overview of Learning Activities You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources RMIT will provide you with resources and tools for learning in this course through our online systems. A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources.

You will also be expected to seek further resources relevant to the focus of your own learning. The University Library has extensive resources for Advertising students.


The Library has produced a subject guide that includes quality online and print resources for your studies http: The Library provides guides on academic referencing: Feedback will be given on all assessment tasks.

You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more. Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:Our new site integrates all related tools and services into convenient categories.

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Ecological systems theory and practice is part of an ongoing series, and this article will focus on systems and he sociocybernetic map. I will be discussing . Social marketing is the use of marketing theory, skills and practices to achieve social change.

It has the primary goal of achieving "social good".Traditional commercial marketing aims are primarily financial, though they can have positive social affects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour.

Marketing communication theory and practice assessment

Product placement which has gradually increased in importance especially with globalization and competition, which has intensified in recent years, is a marketing communication activity which has started to be frequently employed in television serials, cinema industry, computer games and books.

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However, it has been the most influential theory to explain marketing communication work nowadays. The model is explained that the process how to shift consumers from the beginning of unawareness to perceived the message and shows the reaction to action (Pickton and Broderick, ).

Social marketing - Wikipedia